By Blake Weishaar, Product Manager, NextGear Capital
Technology advancements have altered people’s usage and behaviors over the last few years, resulting in many companies shifting their communication methods with customers. The days of being tethered to a desk or taking a laptop to an internet cafe are a thing of the past. As wireless capabilities have advanced, consumers have moved away from laptops to mobile devices, providing companies with another avenue to leave a footprint in their customers’ minds.
At NextGear Capital, we were one of the first in the automotive industry to realize the need for adaptive user interfaces. Our goal from the beginning has been to create simple solutions to set our customers up for success. As a result, we are excited to (re)introduce to you our re-branded web and mobile applications: myNextGear.
myNextGear is an extension of the vision the company has held since its inception 10 years ago. We are continually adapting the way we put information in front of our customers. Our goal is to provide them with the technology that allows them greater flexibility in how they do business.
It’s one thing to build an app and make it available to your customers. It’s another to build it, get feedback and make it better, which is what we do on a regular basis. Throughout the year, our software development team spends time reaching out to you, our customers, asking one simple question – how can we make our app better? We work extensively to understand what YOU need and why so that we can help make your day-to-day more efficient and allow you to focus on what matters most to you.
Functionality-wise, myNextGear provides you with the capability to make payments, view inventory, request titles and more. But where our app goes above and beyond is the way it provides relevant information to you – when you need it. That includes providing cross-platform functionality with other Cox Automotive companies.
An example of this is Kelley Blue Book. Wanting to provide more resources for our customers, our team looked at how we could deliver Kelley Blue Book functionality within myNextGear. As a result, you can now log in to myNextGear and receive not only NextGear Capital values, but MMR and Kelley Blue Book values as well.
In today’s world, many people expect an app to have payment making capabilities. But what makes our app stand out is how we engage our customers. We want to deliver a product that makes your life easier, so we are constantly challenging ourselves to make our product better. This involves continually searching for ways to integrate the breadth of the Cox Automotive family solutions with myNextGear.