jessica Lanier

Jessica Lanier

As Vice President of Marketing for both Manheim and NextGear Capital, Jessica is responsible for aligning the marketing objectives of both organizations with the overall business strategy of Cox Automotive.

Jessica is a 22-year veteran of Cox Automotive, where she has guided teams across five different brands. Her passion for aligning the right tools and technology to optimize and take marketing to the next level led to her role as the Executive Sponsor for the Cox Automotive MarTech team.

Most recently, she served as Associate Vice President of Marketing for Manheim, where she created a new level of expertise within the team, restructuring it into a progressive marketing department proficient in digital strategies. Under her leadership, the team built a robust client journey mapping strategy and created both a dedicated product marketing team and a best-in-class channel and marketing technology team. All of these align with Manheim’s digital transformation and are focused on delivering industry-leading client experiences and business results.

Always looking for ways to pay forward her career opportunities and experiences, Jessica is involved in several mentoring programs across Cox Automotive.

Outside of work, you can find Jessica on her Peloton, baking sourdough bread and spending time with her husband and son.

Jessica holds a Bachelor of Science from Florida State University’s College of Business.