Jessica Lanier serves as VP of Marketing for NextGear Capital and Manheim Auctions. She is responsible for aligning the marketing objectives with the overall business strategy for NextGear Capital.
Jessica is a 22-year veteran of Cox Automotive and has led teams across five different brands. In her last role, she served as AVP for Manheim Marketing for two years where she created a new level of expertise within the team and restructured it into a modern marketing department that is proficient in digital strategies. Under her leadership, her team built a robust client journey mapping strategy, a dedicated product marketing team and created a best-in-class channel and marketing technology team. All of which algin with Manheim’s digital transformation.
Jessica holds a Bachelor of Science from Florida State University’s College of Business.