In order to forge its own path within a competitive regional marketplace, Driver’s Way looks for innovative ways to optimize its operations, relying on high-tech tools such as VinSolutions for CRM, Haystak and HomeNet for marketing, vAuto for pricing and Kelley Blue Book Instant Cash Offer for perhaps their biggest operational challenge: inventory acquisition.
To that end, Driver’s Way currently operates a standalone location that serves as an Instant Cash Offer Buying Center—solely dedicated to offering free appraisals and purchasing vehicles – and two retail locations (that also serve as Instant Cash Offer Buying Centers) which strive to stock a wide variety of vehicle makes and models carefully chosen to appeal to their demographic.
Anderson says that the Kelley Blue Book Instant Cash Offer Program is a vital part of what they call their Guest-Focused Sales Process where a single dedicated representative handles all aspects of the purchase for each individual customer. “All our salespeople are trained to help the customer from the time they walk in the door to the time they leave. In a perfect world that is what happens. There are no sales managers involved, there are no F&I managers involved. If the customer has an objection about the car or if they are not going to buy the warranty or the GAP insurance, then that is where the sales managers might become involved. But it is just a very smooth process for the customer. We get tons of repeat business.” Anderson says that completing the purchase process quickly is key to achieving high customer satisfaction.
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