how One Woman Followed Her Instincts And Made A Name For Herself

Back to Case Studies

When Kathy Ward started working in the automotive industry, she was just 19 years old and didn’t know it was going to lead to a lifelong career journey. After a few years of working in different areas at her first dealership, she decided to try her hand at selling vehicles, which wasn’t without its challenges. “When I started selling cars it was in the 1980’s and the only women who worked at dealerships were cashiers. Women didn’t sell cars back then,” says Ward. “A lot of the men during that time were still old school and didn’t want to talk to a woman when they were looking to purchase a vehicle. So, I did a lot of research to make sure that I knew everything I could about the vehicles I was selling. I told them to give me 15 minutes and if I couldn’t answer their questions, then I would direct them to one of my male colleagues to work with, but I never had to do that.”