Recently Thad Sykes, Associate Vice President of Sales at NextGear Capital, sat down with Mo Zahabi, Senior Director of Product Consulting at VinSolutions to discuss what Digital Retailing is and how dealers can integrate it into their sales strategy. This video is the first in a new monthly series that will focus on providing dealers with expert feedback on ways they can support their business while finding their way forward in an evolving industry.
Due to the pandemic, car buyers are spending more time online before they reach out to a dealership with interest in a vehicle. For some independent dealers, digital retailing could mean adding a chat feature on their website or providing an online calculator. Thad Sykes and Mo Zahabi discuss what true digital retailing is and how it is defined in the dealer space. They say digital retailing is a valuable tactic for engaging and building trust with consumers. In the video they also touch on the power of the Cox Automotive network and how their tools and resources can benefit dealers. If you found this video helpful, check out our blog titled, “5 Ways Digital Retailing Can Improve the Car Buying Experience” for more tips on making digital retailing part of your business strategy.
Consider using VinSolutions’ automotive software solutions to integrate your systems and tools to deliver a single view of the customer across your dealership, so you can maintain relationships and make more repeat sales. Car dealers rarely engineer CRMs, and that’s the problem VinSolutions fixes. For more information, visit https://www.vinsolutions.com/.